It’s not who you know, it’s who knows you! That’s the real question. The reason we network is to build mutually beneficial relationships that can expand our circle of influence. Any successful leader, executive, entrepreneur, salesperson, or even politician will tell you how important their network is to them.
Successful networking builds an association of people who provide us with advice, knowledge, emotional support, and business opportunities. It involves surrounding yourself with like-minded, positive business professionals and experts in your field who will share their expertise and experience with you. You can think of your network like a valued support team. There is a wealth of knowledge out there waiting for you to tap in to!
The basis of my recent book, Networking: Naked & Unafraid isn’t about joining a nudist colony! It is about how to discover your true and authentic self and then present that to the people you want to do business with. People respond to those who are genuine and that is the first and most important lesson. Networking isn’t about convincing people you are someone you aren’t just so they will buy whatever you are selling. It is about letting them get to know the real you. Networking is simply starting a conversation with no destination in mind. And don’t worry; you can actually keep your clothes on!